Projects that mattered.
A selection of work from the last nine years. Every one started with a real problem and ended with something the client actually uses.
A wealth management firm that looked like every other wealth management firm. We rebuilt their identity from first principles: new positioning, name treatment, colour system, and a website that did not look like it came from a financial services template library.
A single-origin coffee roaster going into retail for the first time. The brief was simple: look like you belong on a shelf next to brands with 10-year head starts. We did the identity, packaging system, and in-store signage.
A health-tracking app that users loved the idea of and hated using. Six months of UX research, redesign, and iterative testing turned a 2.9-star product into something people actually recommend to friends.
A direct-to-consumer running brand launching into specialty retail. We built an identity that could sit next to established names on a shelf and not look like the new one.
A boutique architecture firm whose online presence did not reflect the quality of their built work. New website design anchored around their portfolio with clean navigation and a strong typographic voice.
A family-owned roastery celebrating its 30th year. The rebrand kept what was beloved about the original while giving them packaging that could compete in modern specialty coffee retail.